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Her pains

  • Non efficient online subscription form
  • Low conversion rate

Dorothée Van Gemert
Investment Product Marketing

+60% Conversion Rate

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Our solutions

  • Understanding user behaviour
  • Target audience
  • Basic User Motivation
  • Flow analysis
  • Behavioral recommendations

His pains

  • Low adoption rates
  • Too much development iterations
  • Declining conversation rates

Pierre Demolin
CEO

+125% Conversion Rate

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Our solutions

  • Objectives to serve user goals
  • Audit of current situation
  • Site appealed to user emotions
  • Designers coaching
  • Success criteria measurement

His pains

  • The call center receives too many website related calls even though all the answers are available online
  • Gap between users perception and the end result where very harmful for the brand

Benoît Rolland
International Internet Manager

57% Worldwide Call Reduction

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Our solutions

  • Applying a user-centric methodology to meet their business objectives
  • Behavior prediction tools
  • Objective user testing (advanced Eye-tracking)

His pains

  • Low users satisfaction rate
  • Highly erratic behavior
  • Users exit rate too high
  • Too many avoidable customer service contacts

Alexandre Centner
Head of Internet Marketing

29% Support Call Decrease

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Our solutions

  • Strategic Behavioral Analysis
  • Optimized screen architecture
  • Coaching of the Cosmetic Designer
  • Business Results Following

His pains

  • Missing new members
  • Declining Revenue
  • Landing Page performs 32,5% worse
  • Needed to rebuild their site from scratch to sustain their growth

Bart Verschueren
Marketing Director

+142% Conversion Rates

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Our solutions

  • Scientific Methodology
  • Definition target audience and basic user motivation
  • Screen Design
  • Objectivity and certainty tools to take rational decisions

His pains

  • 2009 travel assistance campaign did not perform as expected
  • Missing new customers
  • Declining Revenue
  • Need for performance campaigns to boost traffic

Ab Polspoel
Communication Manager

+307% Turnover Increase

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Our solutions

  • Scientific methodology
  • Definition target audience and basic user motivation
  • Screens Architecture
  • Prediction Tools to predict real user behavior

Her pains

  • Missing Online sales
  • Low information request
  • Need to increase pages/visit with more than 50%

Chantal Legrand
Marketing Manager

+38% online sales increase

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Our solutions

  • Business Objectives
  • Behavioural analysis
  • Screens Architecture
  • Advanced Users’ testing
  • Implement and follow-up

His pains

  • After working with an agency, results dropped-down by 50%
  • Low interest in the information presented
  • Low subscription page visits

Marc Lallemand
eBusiness Manager

+145% Contracts increase

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Our solutions

  • Understanding user behaviour
  • Define target audience
  • Flow analysis
  • Behavioural recommandations

His pains

  • Need to increase offer/visit conversion rate
  • Low online sales
  • Low online account openings

Thierry Crahes
Directeur Multi-Canal

+52% proposals

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Our solutions

  • Scientific methodology
  • Business objectives
  • Ergonomics screens creation
  • Advanced users’ testing

His pains

  • Need to integrate 4 # websites
  • Low online sales
  • Poor online proposals requests

Bernard Stiernon
eBusiness Director

+500% Online contract sales

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Our solutions

  • Behavioural strategy
  • Information architecture
  • Screens architecture
  • Advanced users’ testing
  • Business follow-up

His pains

  • email campaign did not perform as expected
  • Missing new customers
  • Declining Revenue
  • Need for performance campaigns to boost traffic

Christophe Chalvin
Marketing Director

233% new members

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Our solutions

  • Scientific methodology
  • Definition target audience and basic user motivation
  • Screens Architecture
  • Prediction Tools to predict real user behavior

His pains

  • Thomas Cook wants to optimize 4 email
  • Goal: realise a double digit growth in inflow through e-mail.

Hans Smellinckx
Digital Marketing Manager

+25% Higher inflow

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Our solutions

  • Scientific methodology
  • Definition target audience and basic user motivation
  • Screens Architecture
  • Neuros-Tests